---
title: Cookies and Privacy Policy | Stratworth Advisory
url: https://www.stratworthadvisory.com/cookies-privacy-policy/
description: How we collect, use and protect personal data under UK GDPR: enquiries, Calendly, Stripe payments, the Stratworth Vault and our one essential cookie.
last_updated: 2026-10-06
publisher: Stratworth Advisory Ltd
---

Legal

# Cookies & *Privacy Policy*

How Stratworth Advisory collects, uses and protects personal data, and the small amount of cookies and browser storage this website uses.

- Version 2, last updated 6 October 2026
- Applies to www.stratworthadvisory.com and the Stratworth Vault
- ICO registration number ZB932222

In brief

- We do not use analytics, advertising or marketing cookies, or technology to track you across other websites.
- The Stratworth Vault uses functional technology to provide secure sign-in and client features.
- Founder Discovery Questionnaire information and client work may be stored in the Stratworth Vault and used to provide the services you ask us to provide.
- Our booking calendar is provided by Calendly, and payments are taken by Stripe on its own secure pages. We never see or store your full card details.
- If you are introduced to Stratworth by a professional contact, we may receive limited information needed to contact you and administer the introduction. Any referral remuneration is disclosed in accordance with our [Terms of Business](https://www.stratworthadvisory.com/terms-conditions/#referrals).

## Who we are

Stratworth Advisory Ltd (“Stratworth”, “we”, “us”) is the controller of the personal data described in this policy. We are registered in England and Wales under company number 16078743.

Our registered office is: Avon View Offices, 90 High Street, Bidford-on-Avon, Alcester, England, B50 4AF.

We are registered with the Information Commissioner’s Office (ICO reference **ZB932222**). We handle personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data-protection law.

If you have any questions about this policy or your personal data, please email [nik@stratworthadvisory.com](mailto:nik@stratworthadvisory.com).

## What this policy covers

This policy explains how we collect, use and store personal information when you visit our website, contact us, book a Complimentary Founder Conversation or Founder Discovery Session, complete the Founder Discovery Questionnaire, purchase or join a Plan, become a Stratworth client, use the Stratworth Vault, work through SCALE2SELL® materials or take part in Dashboard and Quarterly Readiness Reviews.

It also explains the cookies and browser storage used by our website and Stratworth Vault.

## The information we collect

### When you contact us

If you use our enquiry form or contact us directly, we may receive your name, business name, contact details and the information you choose to provide. If you email us, we keep the correspondence.

### When you complete Founder Discovery

If you purchase a Founder Discovery Session, we may hold your name, business and contact details, purchase details, booking information and your answers to the Founder Discovery Questionnaire. The Questionnaire may include information about your business, ownership, role, management team, current priorities, expected changes and founder dependence. We use this information to prepare for and provide your Discovery Session and, where appropriate, to recommend a Stratworth Plan.

### When you take the Readiness Assessment

Your answers are saved in your own browser as you go so that you can stop and come back. They are not sent to us unless you choose to send your results to Nik or, if you are a client signed in to the Stratworth Vault, you choose to save your scores to your dashboard so that you can see your progress.

If you send your results to Nik, we receive your answers and scores, anything you write in the optional questions, and the details you give us: your name, business name, email address and, if you choose to provide it, your mobile number.

### When you book a call

If you book a call through our booking calendar, Calendly collects the details you enter on the booking page and shares them with us so that we can arrange and hold the call.

### When you purchase a session or start a Plan

Payments are taken by Stripe on its own secure checkout pages. We receive information such as your name, email address, billing details, what you purchased and payment status, but we never receive or store your full card details.

### When you use the Stratworth Vault

We hold the information needed to provide and secure your Vault account and engagement. This may include your email address, sign-in and security records, Founder Discovery information, files you upload, Toolkit information you submit, Dashboard and Readiness Radar information, review history and other records generated through your use of the Vault.

### When you work with us

If you become a client, we hold information about your business and information about your staff, customers, suppliers or other people that you choose to share with us, together with our notes of sessions, recommendations and correspondence. Please only provide personal information that is reasonably necessary for the work we are doing together.

### When you visit the website

Our website host may process technical information such as your IP address and browser type in order to deliver the website and keep it secure. We do not intend to use this information to identify or profile you. We do not run website analytics or similar technology.

## How we use your information, and why

Purposes and lawful bases| What we use it for | Lawful basis |
|---|---|
| Replying to enquiries or emails | Our legitimate interests in responding to people who contact us, or steps you ask us to take before entering into a contract |
| Reviewing a Readiness Assessment you send us and contacting you about it | Your consent, which you give when you choose to send it to us. You can withdraw your consent at any time |
| Providing Founder Discovery and reviewing the Questionnaire | Steps you ask us to take before entering into a contract and, once purchased, our contract with you |
| Arranging and holding calls | Steps you ask us to take before entering into a contract, or our contract with you |
| Providing Plans, the Stratworth Vault, SCALE2SELL® materials, reviews and taking payment | Our contract with you and our legitimate interests in providing and administering the services |
| Making or receiving professional introductions and administering disclosed referral arrangements | Our legitimate interests in making and receiving professional introductions and administering referral arrangements |
| Keeping financial and tax records | Our legal obligations |
| Keeping records of our work and dealing with questions, complaints or legal claims | Our legitimate interests in running and protecting our business, and our legal obligations |
| Keeping our website and Stratworth Vault secure | Our legitimate interests in protecting our clients, systems and materials |

We will only send marketing emails where we are permitted to do so. Where we ask for consent, you can withdraw it at any time. You can also opt out of marketing emails at any time.

## Who we share information with

We use a small number of trusted service providers to operate Stratworth and provide our services. These currently include or may include Netlify for website and Vault functionality, Stripe for payments and subscriptions, Calendly for bookings, Microsoft 365 for business email and communications, and Zoom or Microsoft Teams for video calls. The particular providers may change from time to time.

Where a provider processes personal data on our behalf, we require it to handle that information appropriately and in accordance with applicable data-protection law.

### Introducers and referral partners

If another professional contact introduces you to Stratworth, we may receive the information reasonably necessary to contact you and consider whether we can help. Where a referral, introduction or other remuneration arrangement applies, we may share the limited information reasonably necessary to administer that arrangement. The arrangement is disclosed in accordance with our [Terms of Business](https://www.stratworthadvisory.com/terms-conditions/#referrals) and, where relevant, your engagement details or Engagement Letter.

If you ask us to introduce you to another professional adviser, we will share your details only where there is an appropriate lawful basis and only to the extent reasonably necessary to make the introduction. The professional adviser handles personal data under its own privacy policy and is responsible for its own professional services.

### Professional advisers and insurers

We may share information with our own professional advisers, such as lawyers and accountants, and with our insurers where this is reasonably necessary to obtain advice, meet our obligations, protect our interests or deal with a claim.

We do not sell your personal data. We do not share it with anyone else except as described in this policy, with your agreement where appropriate, or where required or permitted by law.

## International transfers

Some service providers may process personal data outside the United Kingdom, including in the United States. Where personal data is transferred outside the UK, we use appropriate safeguards required by UK data-protection law. These may include UK adequacy regulations or approved contractual protections.

## Cookies and browser storage

We do not use analytics, advertising or marketing cookies, or technology to track you across other websites. Only technology necessary to provide requested website, booking, payment and Stratworth Vault functionality is used.

Cookies and browser storage used by this website and the Stratworth Vault| Name | What it does | How long it lasts |
|---|---|---|
| `__Host-sw_session`Cookie | Keeps you signed in to the Stratworth Vault. Set only when you sign in or complete a purchase. Strictly necessary. | 14 days (24 hours when set straight after a purchase), or until you sign out |
| `sw-assessment-v2`Local storage | Saves your Readiness Assessment answers on your own device so you can stop and come back. It is not sent to us automatically. | Until you choose “Start again” or clear it in your browser |
| `sw-member`Local storage | Remembers that this browser has signed in to the Stratworth Vault so the website knows to check your membership. | Until you sign out |
| `sw-guide-plan-…`Local storage | Remembers items you tick in a guide’s checklist on your device. | Until you untick them or clear your browser |
| `sw-cal`Session storage | Remembers that you chose to open the booking calendar for the current browser tab. | Until you close the tab |

### Calendly and Stripe

Calendly and Stripe may use their own cookies when their services are opened or used. Nothing from Calendly loads until you choose to open our booking calendar. Stripe’s checkout and billing pages are hosted by Stripe on its own website and use Stripe’s own cookies, including cookies used for security and fraud prevention.

### Why we do not show a cookie banner

Our website does not use analytics, advertising or marketing cookies. The Stratworth cookie described above is used only where necessary to provide the Stratworth Vault functionality you request, and browser storage is used for the functional purposes described above. A cookie consent banner is therefore not required. If the technology used by the website changes, we will review this position and introduce consent controls where required.

### Managing cookies

You can block or delete cookies using your browser settings. If you block the Stratworth Vault cookie, some Stratworth Vault functionality may not work correctly.

## How long we keep personal data

How long we keep personal data| Information | How long we normally keep it |
|---|---|
| Enquiries and emails | Typically up to 2 years |
| Founder Discovery records | Typically up to 2 years if you do not become a client; if you become a client, they may form part of your client record |
| Readiness Assessments you send us | Typically up to 2 years, unless you become a client |
| Client, subscription and billing records | While you are a client and afterwards for as long as required for tax, accounting or other legal purposes |
| Files and information in the Stratworth Vault | While you are a client and for a reasonable period afterwards, unless they need to be retained for legal or regulatory reasons |
| Records of our work for clients, including session notes, reviews, recommendations and correspondence | While you are a client and typically for up to 6 years afterwards, including so that we can deal with questions or claims |
| Security and sign-in records | Only for as long as reasonably necessary for security and administration |

We may keep information for longer where reasonably necessary to establish, exercise or defend legal claims, meet a legal obligation or resolve a dispute.

## Your rights

Under UK data-protection law, depending on the circumstances, you may have the right to:

- ask for a copy of the personal data we hold about you;
- ask us to correct inaccurate information;
- ask us to delete your information;
- ask us to restrict how we use it;
- object to certain uses of your information;
- ask for certain information in a portable format; and
- withdraw your consent at any time where we rely on consent.

To exercise any of these rights, email [nik@stratworthadvisory.com](mailto:nik@stratworthadvisory.com). We will normally respond within one month in accordance with data-protection law.

If you are unhappy with how we have handled your personal data, please contact us first so that we have the opportunity to put things right. You also have the right to complain to the Information Commissioner’s Office ([ICO](https://ico.org.uk/make-a-complaint/)).

## Keeping your data secure

We use appropriate technical and organisational measures to protect personal data. Our website uses HTTPS, the Stratworth Vault uses secure sign-in controls, and payment card details are handled directly by Stripe rather than by Stratworth’s website. We review our security arrangements as our services and systems develop.

## Changes to this policy

We may update this policy from time to time, including where our services, technology or legal obligations change. The date at the top of this page shows when it was last updated.

Stratworth Advisory Ltd

Stratworth Advisory Ltd is registered in England and Wales, company number 16078743. Registered office: Avon View Offices, 90 High Street, Bidford-on-Avon, Alcester, England, B50 4AF. ICO registration number ZB932222.

Email: [nik@stratworthadvisory.com](mailto:nik@stratworthadvisory.com)

Questions about this page?

[nik@stratworthadvisory.com](mailto:nik@stratworthadvisory.com)

[Contact us](https://www.stratworthadvisory.com/contact/)

---

Stratworth Advisory Ltd. Registered in England and Wales, company number 16078743. Registered office: Avon View Offices, 90 High Street, Bidford-on-Avon, Alcester, England, B50 4AF. ICO registration number ZB932222.

Stratworth Advisory provides strategic business guidance only and does not offer regulated financial, legal or investment advice. Clients should seek independent professional advice where appropriate.

Contact: nik@stratworthadvisory.com. Book a complimentary Founder Conversation: https://www.stratworthadvisory.com/contact/